For years, Samsung has designed its devices around what people need: better performance, sharper cameras, and smarter ways to stay connected. But today, the shift isn’t just about what devices can do – it’s also about how people interact with them. As AI rapidly becomes the new user interface, it’s redefining how we interact with our devices. No longer just a collection of apps and tools, the smartphone is evolving into smart companions that understands user intent and responds in real time. This transformation moves us from reaction to anticipation – where, as AI becomes the UI, intent becomes instant.
This future is already unfolding, and the best of Galaxy AI1 and Samsung craftsmanship is set to be unveiled. Galaxy devices are being reimagined around this new AI-powered interface, supported by breakthrough hardware built to unlock its full potential.
On July 9, Samsung Electronics will host Unpacked in Brooklyn, New York – a borough with an extraordinary spirit and a distinctive history. Brooklyn is where visionary thinking and bold ideas shape the future, so it’s only fitting that Samsung unveils the latest and greatest additions to the Galaxy portfolio in a place known for its culture, creativity, and collaboration. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 10 a.m. ET, 3 p.m. BST, and 4 p.m. CET.
Stay tuned and make sure to visit samsungmobilepress.com for all upcoming teasers, trailers and updates ahead of Unpacked 2025 and head over to Samsung.com to learn more about Reserve offers – including how you can earn a $50 Samsung Credit towards the latest Galaxy device.2
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